Following a photographic study of commuters by the Research Associate, a poster campaign was developed with the line 'What are you waiting for?' to be displayed at bus stops, outside lifts, on roadside billboards and in the waiting rooms of GP doctors' surgeries. In each case the poster would act as a trigger in the environment, encouraging people who were waiting for a lift or a bus to walk a short distance instead. The GP surgery poster was deemed to be in a situation with a captive audience likely to be at high risk from coronary heart disease.

Poster designs were tested with the Walsall Walk On group. In addition a series of poster shells were created so local walk leaders could create their own co-ordinated communication and a generic poster campaign was produced to promote greater use of urban green spaces (the shapes of urban parks were used to spell out the word 'Walk').

While the posters were about motivation, the map making exercise was about facilitation. This produced alternatives to make it easier for people without map reading skills to go on a walk. Using the town of Keighley as a test site, four new maps were produced: a simplified version of the Ordnance Survey map using pictograms and editing out all unnecessary information; an illustrative map incorporating photographs of landmarks along the route; a map taking a ground level (rather than conventional aerial) view, showing gradient and terrain; and a zoned 'bullseye' map which uses walking time as a measure of distance rather than miles or kilometres.