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 *  * a campaign for walking the way to health

projects

brief 1
1/ Select and study a national public health communication campaign (anti-smoking, heart disease, road safety, 'stranger danger' etc) .Look in the library or on the internet .
2/ Explore how the message could be adapted and tailored for a specific local group in your community (eg senior citizen's group, youth club, school, ex-servicemen's club) .
3/ Make design proposals for how you would adapt the national campaign for the local group you have identified and researched.

brief 2
1/ Look at the local area between where you live and your college.
2/ Design a series of maps which show a walking route between home and college that would be suitable for a) your grandparents b) a non-English speaker c) a footballer's wife d) a fitness fanatic.
3/ Test the results with representative users and produce your ideal walking map between home and college.

brief 3
1/ Take a public health or social community issue you feel strongly about (aircraft noise, environmental recycling, anti-smoking etc) and research its key issues.
2/ Design a poster campaign with the aim to modify people's behaviour in your local area.
3/ Test your poster concepts with representative users to refine and hone your message.

brief 4
1/ Identify a pleasant and enjoyable 'walk' in your local area lasting 30 mins approx.
2/ Design communication materials to encourage sedentary people who don't walk much to come on your advertised walk.
3/ Solicit user feedback on the communication materials.
4/ Plan a communication campaign to attract walkers and lead the walk at a given time on a given day.

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