campaign for walking the way to health
1/ Select and study a national public
health communication campaign (anti-smoking, heart disease, road safety,
'stranger danger' etc) .Look in the library or on the internet .
2/ Explore how the message could be
adapted and tailored for a specific local group in your community (eg
senior citizen's group, youth club, school, ex-servicemen's club) .
3/ Make design proposals for how you
would adapt the national campaign for the local group you have identified
1/ Look at the local area between where
you live and your college.
2/ Design a series of maps which show
a walking route between home and college that would be suitable for a)
your grandparents b) a non-English speaker
c) a footballer's wife d)
a fitness fanatic.
3/ Test the results with representative
users and produce your ideal walking map between home and college.
1/ Take a public health or social community
issue you feel strongly about (aircraft noise, environmental recycling,
anti-smoking etc) and research its key issues.
2/ Design a poster campaign with the
aim to modify people's behaviour in your local area.
3/ Test your poster concepts
with representative users to refine and hone your message.
1/ Identify a pleasant and enjoyable
'walk' in your local area lasting 30 mins approx.
2/ Design communication materials to
encourage sedentary people who don't walk much to come on your advertised
3/ Solicit user feedback on the communication
4/ Plan a communication campaign to
attract walkers and lead the walk at a given time on a given day.