The Research Associate studied the history of public health campaigns in the UK and the background factors that influence the rates of heart disease. She then worked closely with two social groups: Walsall Walk On, a local walking group in a town with the second highest rate of coronary heart disease in the West Midlands and where one in five residents is clinically obese; and Keighley Women's Centre in West Yorkshire, where a Walking Women initiative organising rural and led walks is based in a large Asian community.

User observations, questionnaires and interviews with these groups identified key communication needs. The Walsall group was interested in a range of posters to prompt people to walk; walkers in Keighley were generally daunted by the inaccessibility of maps, especially if English was not their first language.

There followed a process of iterative graphic design development informed by user feedback to create a poster campaign to act as a trigger to encourage walking in the environment and a new system of maps designed to lessen the fear of the unknown by use of such devices as pictograms, time zones and timelines.